Google Analytics is a premium web analytics service that allows you to easily track and report on many website analytics variables. It's intuitive, easy to use, and provides robust data for marketers and business owners alike. Plus, you can track lead generation campaign performances with Google Tracking IDs to see how your email campaign relates to your overall website traffic. Examine behavior flow and see which pages on your website are the most popular. Google Analytics gives you the ability to make data-informed decisions.