How to prepare for your business pitch
Hi, my name is Alex Johnston, and I’m the founder of Cities Reimagine. Today I’m going to teach you how to nail your pitch. First things first: preparation is incredibly important. By failing to prepare, you’re preparing to fail. Let’s go through 5 quick and easy tips to help you deliver and great and compelling pitch to your investors.
First, less is more. The best pitch is short, sweet, and to the point. Investors need to be confident that your business will attract and retain customers. If they don’t understand your pitch in a short amount of time, chances are your customers won’t either.
Second, don’t guess. Most investors want a low risk business with a proven manager. You can inspire confidence in them with facts, not with fiction. So find ways to test the viability of your business even if it’s on a shoestring budget.
Third, be real. Be real about your projections. When you pitch, excite your investors about the big picture but be realistic and responsible with your projections. Show them that you have a grasp on reality by offering three projections: your best case, your moderate case, and your worst case. Base these models on facts, your past performance, and even competitor data.
Fourth, ease into it. Demonstrate that your business can crawl before it can walk. Businesses and investors appreciate small step and repeat models that eventually lead to growth.
Finally, believe it. If you don’t believe in your business, your investors won’t either. Share your passion and your genuine excitement for your ideas. By following these five quick and easy tips, you will deliver a great pitch that is compelling to your investors.
About Alex Johnston
|Date Added||June 29, 2016|
What's the best way to summarize your idea and business strategy in just three minutes? In this video, Alex Johnston explains how to successfully pitch your business.
Whether you are talking to potential investors, colleagues, friends, distributors, or leads, learning how to condense your message and highlight what's important is a skill that every entrepreneur should master. Examples are also available at The Launchpad.