How to prepare for your business pitch

The Video Transcript

Hi, my name is Alex Johnston, and I’m the founder of Cities Reimagine. Today I’m going to teach you how to nail your pitch. First things first: preparation is incredibly important. By failing to prepare, you’re preparing to fail. Let’s go through 5 quick and easy tips to help you deliver and great and compelling pitch to your investors.

First, less is more. The best pitch is short, sweet, and to the point. Investors need to be confident that your business will attract and retain customers. If they don’t understand your pitch in a short amount of time, chances are your customers won’t either.

Second, don’t guess. Most investors want a low risk business with a proven manager. You can inspire confidence in them with facts, not with fiction. So find ways to test the viability of your business even if it’s on a shoestring budget.

Third, be real. Be real about your projections. When you pitch, excite your investors about the big picture but be realistic and responsible with your projections. Show them that you have a grasp on reality by offering three projections: your best case, your moderate case, and your worst case. Base these models on facts, your past performance, and even competitor data.

Fourth, ease into it. Demonstrate that your business can crawl before it can walk. Businesses and investors appreciate small step and repeat models that eventually lead to growth.

Finally, believe it. If you don’t believe in your business, your investors won’t either. Share your passion and your genuine excitement for your ideas. By following these five quick and easy tips, you will deliver a great pitch that is compelling to your investors.

Video Information

Alex Johnston talks about how to prepare for your business pitch

About Alex Johnston

Alex founded Cities Reimagined in 2014 in the hopes that she would inspire others to feel the same love for their city as she does for her home city, Lynchburg, Virginia. Alex holds a bachelors and masters degree in business administration and is a graduate of University of Virginia's Sorensen Institute for Political Leadership. Alex began her career as a Family Support Worker with Healthy Families Virginia, serving at risk mothers and children living in poverty. This work laid the foundation for a career in community wealth building and social innovation.
Cities Reimagined is a consulting firm that provides research, design, and project implementation support for progressive economic development initiatives in urban environments. Cities Reimagined bases its approach to economic development on the acquisition and retention of talent, the integration of technology into the 21st century workforce, and the creation of inclusive, citizen focused projects. 

Contact Info: 

Alex Johnston, Founder


Author Alex Johnston
Date Added June 29, 2016
Length 1:45
Views 133


What's the best way to summarize your idea and business strategy in just three minutes? In this video, Alex Johnston explains how to successfully pitch your business

Whether you are talking to potential investors, colleagues, friends, distributors, or leads, learning how to condense your message and highlight what's important is a skill that every entrepreneur should master. Examples are also available at The Launchpad.

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