Downtown Lynchburg Association

Lynch's Landing in Lynchburg

Downtown Lynchburg Association

For more than a decade, Downtown Lynchburg Association (formerly Lynch's Landing Foundation) and the City of Lynchburg have worked together to sustain and develop Downtown and the Riverfront as a vital economic, cultural, recreational, residential, and historic center for our community.

Downtown Lynchburg Association is an accredited program of Virginia Main Street and the National Main Street Center™, a subsidiary of the National Trust for Historic Preservation. As the 2006 recipient of the Great American Main Street award – the nation’s highest honor for Main Street communities – the City of Lynchburg is a leader in this national movement. 



Address 901 Church Street
Phone (434) 485-7250


Downtown Lynchburg Association strives to create a vibrant and welcoming destination with strong historic character through a variety of marketing initiatives, public space improvements, business engagement programs and events. 


  1. Increase the number of visitors to Downtown Lynchburg and improve visitor experience.
  2. Create a unique, vibrant, refreshed annual program of events that highlight the strengths of today’s downtown.
  3. Create a business-friendly environment in Downtown Lynchburg.
  4. Increase sustainable funding to expand organizational impact.
  5. Establish our organization as the “Champion for Downtown.”